The Digital Fairy is an alternative online agency that can offer creative digital strategies to cool fashion brands, bands and artists. Based in East London the company was created by Eva Lee and Mel Ashley. They work on a consultancy basis with focus on social media, branding and apps. These girls are the prime example of DIY digital entrepreneurialism.
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| Digital Faries Eva Lee and Mel Ashley |
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| Digital Faries Eva Lee and Mel Ashley | | |
The Digital Fairy is pioneering its own brand of "girly tech" through the use of crude graphics, emojis and gifs - they
create a fresh digital-DIY aesthetic.
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| The Digital Fairy Offices |
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| thedigitalfairy.tumblr.com |
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| thedigitalfairy.tumblr.com |
Some
of their clients include The X factor, Luv Luv Records and Bleach. I
found the project with Bleach particularly interesting.
Bleach-
A London based hair salon, worked with The Digital Fairy team to create
a selfie app that allowed users to choose from a range of dip-dye
filters, stickers and emojis to customise
their photo, browse through new product ranges and create bespoke
printable hair stencils.
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