Gifs in the fashion industry

They may have started out as a geeky Internet format, however gifs have officially gone viral, especially among the fashion industry. Mui Mui recently made use of the gif for a clever, attention grabbing advertising ploy. 

I think Gifs and cinemagragphs are a clever way to draw in a consumer whilst browsing the web. However too many of them can cause web pages to look messy and it becomes overwhelming. I feel it is important to find the correct balance when featuring this kind of animated image. Somthing I will strongly consider when designing my landing page.