Font options "Cyber Chic"

After looking at a number of fonts, I have narrowed it down to my two favorites: Hemi Head & Radio Space as I feel the other fonts are not fit for the style of Wonderland Magazine.

Space-age holographic

To expand on my "Cyber Chic" shoot concept i have been looking at all things holographic. Metallic fabrics, high shine coatings and iridescent finishes are all key factors in the space age trend. 

Jonathan Saunders spring/summer 2013

Holographic

I love the use of draped fabric as a styling element

Blumarine autumn/winter 2012/13

Layers of iridescent fabrics

Jean Shrimpton with 1967 Lambretta

Holographic colour inspiration... 

New digital platform - "The digital fairy"

The Digital Fairy is an alternative online agency that can offer creative digital strategies to cool fashion brands, bands and artists. Based in East London the company was created by Eva Lee and Mel Ashley. They work on a consultancy basis with focus on social media, branding and apps. These girls are the prime example of DIY digital entrepreneurialism.

Digital Faries Eva Lee and Mel Ashley

Digital Faries Eva Lee and Mel Ashley

The Digital Fairy is pioneering its own brand of "girly tech"  through the use of crude graphics, emojis and gifs - they
create a fresh digital-DIY aesthetic. 

 

The Digital Fairy Offices

thedigitalfairy.tumblr.com

thedigitalfairy.tumblr.com

Some of their clients include The X factor, Luv Luv Records and Bleach. I found the project with Bleach particularly interesting.

Bleach- A London based hair salon, worked with The Digital Fairy team to create a selfie app that allowed users to choose from a range of dip-dye filters, stickers and emojis to customise their photo, browse through new product ranges and create bespoke printable hair stencils.  

Creating a gif using photoshop.

Channel your inner geek and create your own gif in just a few easy steps. Here is an example of the one I made..

• Firstly choose your images making sure they are in jpeg. format and upload them in photoshop
• Make sure you double click on the little padlock sign to unlock the layer
• Click on the layer and press "duplictae layer"
• Create a mask layer using "curves"- this is used to lighten the image
• Press the "command" key with the "I" key to invert the colours of mask you just made
• Then use the paintbrush tool over the area you wish to lighten 
  
  
  
  
  
  
  
  
  
  

  

  Change the curve levels to adjust the brightness

  
  

  
  

  
  

  
  

  
  
  
  

  

  Merge both layers together

  
  

  
  
  
  

  

  Then go to window--> timeline--> create frame animation

  
  

  
  

  
  
  
  

  

  Click make frame from layers

  
  

  
  

  
  

  

  Create a 1 second time frame (or however long you want) inbetween each photo

  
  

  
  

  
  

  
  

  
  

 

File--> save for web--> GIF file--> Adaptive and forever on the loop

Gifs in the fashion industry

They may have started out as a geeky Internet format, however gifs have officially gone viral, especially among the fashion industry. Mui Mui recently made use of the gif for a clever, attention grabbing advertising ploy. 

I think Gifs and cinemagragphs are a clever way to draw in a consumer whilst browsing the web. However too many of them can cause web pages to look messy and it becomes overwhelming. I feel it is important to find the correct balance when featuring this kind of animated image. Somthing I will strongly consider when designing my landing page.

Cinamagraphs - a new age of photography

Coco Rocha

A still photograph with moving elements, sounds like something you would only see in fictional films like Harry Potter. However cinemagraph is a revolutionary new form of image making that became popular in 2011. Cinemagraphs where created by Kevin Berg and Jamie Beck. Berg started looking at ways to modernise animated image in 2009, the Cinemagraph was then born out of his collaboration with Jamie Beck for New York Fashion Week. 

NY Fashion Week

Carine Roitfeld

The fashion industry immediately embraced this form of visual technology. With brands from Ralf Lauren to Juicy couture, everyone seems to of jumped on the cinamagraph bandwagon. 

Cinemagraph commissioned by Juciy Couture

Alexander McQueen AW14

Alexander McQueen put a high fashion spin on the classic cornrow this season at paris fashion week. Teamed with the bleached out eyebrows the girls looked like an army of magical creatures from a far away world.

Brooke Candy

Brooke Candy is an American rapper who takes style inspiration from cyber space and super hero's. She is a contemporary pioneer of the futuristic trend with her risque metallic outfits and long pink cornrows, which, also reference 1990s rave culture. Brooke exhibits her daring style in the artist Grimes music video- Genesis.

Harajuku Girls

Some subcultures in Japan take inspiration from sci-fi and other hyper real elements. The Harajuka Girls reference both rave culture and cyber space with their stacked platform trainers and dramatic makeup. 

1990s Revival

Jeremy Scott AW11 - I love the bold colours and the hair and make up trend, 90s rave revival at its best.

Jeremy Scott's AW11 collection is inspired by 1990s ravers,the bright use of colours is something I wish to channel through my project using studio lighting and coloured gels.

1990s Clubland

The 90s are back, and they are back with vengeance. Here are some key 1990s icons and inspirations.

Obviously.... The spice Girls. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vintage Versace Campaigns-1990s

 

 

clashing clours and textures - Alica Silverstone as Cher in Clueless

Gwen Stefani

60s Futurism

Andre Courreges, Pierre Cardin and Paco Rabanne were pioneers of the futuristic trend in the 1960s.The consistent use of the colour white with clean minimalist silhouettes is something I will take inspiration from. 

 

Andre Courreges

Andre courreges 1964 collection named 'space age'

Andre Courreges, shot by Bert Stern for Vogue 1969

 

 

 

 

 

 

 

 

 

 

 

 

 

Shot by David Bailey for Vogue 1969

 

 

 

 

 

 

 

 

Pierre Cardin,1968

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Shoot concept

Retro 1960s futurism meets 1990s rave in a cyber chic way.

Lara stone for the Spring 2013 addition of i-D magazine shot by Tyrone Lebon, styled by Charlotte Stockdale . I like how she oozes 90's effortless cool, while the space like colours of the background send it into the cyber world.

Cosmic Rainbow

The ultimate sci-fi babe, Milla Jovovich as Leeloo in the Fifth Element. Loving the bondage outfit designed by Jean Paul Gaultier and the bright orange dreadlocks.