Friday 14 March 2014

Cinamagraphs - a new age of photography

Coco Rocha


A still photograph with moving elements, sounds like something you would only see in fictional films like Harry Potter. However cinemagraph is a revolutionary new form of image making that became popular in 2011. Cinemagraphs where created by Kevin Berg and Jamie Beck. Berg started looking at ways to modernise animated image in 2009, the Cinemagraph was then born out of his collaboration with Jamie Beck for New York Fashion Week. 

NY Fashion Week
Carine Roitfeld

The fashion industry immediately embraced this form of visual technology. With brands from Ralf Lauren to Juicy couture, everyone seems to of jumped on the cinamagraph bandwagon. 

Cinemagraph commissioned by Juciy Couture

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